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Vector Search in the Wild

By James Briggs, Gibbs Cullen & Greg Kogan

Big tech has been using it for years, and now it is spreading like wildfire across industries everywhere. Without realizing it, we all use vector search every day. Here we take a look at the world of vector search and its incredible potential.



Vector search has been big tech’s tightly kept secret for years. When you perform a Google search, get recommended shows on Netflix, or find Amazon suggesting that product you never knew you wanted, that isn’t magic; it’s vector search.

It is ubiquitous in our daily lives, and every day new use cases appear, but now it’s not only big tech’s secret sauce. From startups to blue-chip corporations, vector search is finding success everywhere. Here, we will take the lid off the jar and reveal where vector search is used.

In the following chapters, you will learn how vector search can enhance existing applications and open doors to previously inaccessible opportunities.